‘Battle of the brands’

An article written by James Hunt, entitled ‘Battle of the brands’ has been published in the New Law Journal. The article discusses the challenges of effective branding in the upcoming ‘alternative business structure world’ and the Everyman Legal franchise model.

The complete article is published on the NLJ website (www.newlawjournal.co.uk), “Battle of the brands”, NLJ 17 February 2012, p 265.